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Welcome to Vanity 101 … “Your Intro to Beauty…”


In my opinion, when you look good, you feel good, and it is my personal mission, as well as the mission of Vanity 101 LLC and Face to Fase to provide you with the necessary tools, products, services, and most importantly – knowledge, to keep you looking and feeling beautiful (or handsome,) through our extensive line of cosmetics and skincare, while keeping you well informed of the latest trends and new makeup techniques with professional tips and cosmetic advice.

–Leigh Ann Borrelli. Owner/Operator




Vanity 101 LLC and Face to Fase – Facial Spa & Cosmetic Studio are owned and operated by Leigh Ann Borrelli…Professional, Published Celebrity Makeup Artist, Licensed Esthetician and Cosmetic Beauty Columnist who features her own line of cosmetics and skincare.

Leigh Ann began in the cosmetic industry in 2000 as a self-taught Makeup Artist…

Since then, her career, clientele and portfolio continue to grow; and she is quickly becoming the most sought after Makeup Artist in New Jersey.

Working with countless professional photographers in addition to celebrity photographers, models and actors; her work in print has been published on magazine covers, style books, on billboards,  commercial product packaging and in logo design.

Her makeup work has also been featured in video for TV appearances, in music video, theatrical stage performances and will be in an upcoming major motion picture film project.




After years of working for cosmetic companies, and being a consumer of multiple product lines, herself; Leigh Ann found one that she stands by wholeheartedly, and made it her own in 2006.

In an industry that is ever-changing, Vanity 101 products are always on the forefront of the beauty industry’s best-pigmented colors, and contain some of the most beneficial ingredients that the market has to offer.

Whether you are a natural beauty, or a fashion-forward trendsetter, Vanity 101 has all the specifically unique products that will help emphasize your individual look and style; and Leigh Ann is dedicated to providing all of her loyal and continually satisfied customers with direction in all areas of beauty.

Priding herself on excellent customer service and an always one-on-one personal experience, complete with a demand for perfection; Leigh Ann opened Face to Fase – Facial Spa & Cosmetic Studio where she can concentrate equally on both of her areas of expertise … flawless artistry + skin esthetics (fase) by Vanity 101.

Amid presenting an enjoyable meeting, our main focus at Face to Fase is to provide an education to our clients.  We take the time to personally answer any and all of your beauty related questions, and we do so in a comforting and pressure-free environment.

Our Studio is full of wall-to-wall jewelry, accessories, cosmetics and handbags to compliment your look; while our Spa provides multiple service rooms for face and body beautification in a relaxing atmosphere.


Let Vanity 101 be your first official “Intro to Beauty…”


During the course of my career, I have had the utmost pleasure of working with, and applying makeup for, some amazing individuals! Including:


Get to know a little bit more about our business; where we came from, how we operate, and why our clients love us – in our interview featured on Eye On Ocean County:


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